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As the United States wages war this week following a pair of ultimatums to the United Nations and Iraq, the airwaves and editorial pages of the world have been full of accusations that President Bush and his administration are guilty of coercive and harrying behavior. Even in typically friendly countries, Bush and the United States have been given such labels this week as "arrogant bully" (Britain), "bully boys" (Australia), "big bully" (Russia), "bully Bush" (Kenya), "arrogant" (Turkey) and "capricious" (Canada). Diplomats have accused the administration of "hardball" tactics, "jungle justice" and acting "like thugs."

At home, where support for the war on Iraq is strong and growing, such complaints of strong-arm tactics by the Bush administration nonetheless have a certain resonance -- even among Bush supporters. Though the issues are vastly different, Republican lawmakers and conservative interest groups report similar pressure on allies at home to conform to Bush's policy wishes.

Although all administrations use political muscle on the opposition, GOP lawmakers and lobbyists say the tactics the Bush administration uses on friends and allies have been uniquely fierce and vindictive. Just as the administration used unbending tactics before the U.N. Security Council with normally allied countries such as Mexico, Germany and France, the Bush White House has calculated that it can overcome domestic adversaries if it tolerates no dissent from its friends.

In recent weeks, the White House has been pushing GOP governors to oust the leadership of the National Governors Association to make the bipartisan group endorse Bush's views. Interest groups report pressure from the administration -- sometimes on groups' donors -- to conform to Bush's policy views and even to fire dissenters.

Often, companies and their K Street lobbyists endorse ideas they privately oppose or question, according to several longtime Republican lobbyists. The fear is that Bush will either freeze them out of key meetings or hold a grudge that might deprive them of help in other areas, the lobbyists said. When the Electronic Industries Alliance declined to back Bush's dividend tax cut, the group was frozen out when the White House called its "friends" in the industry to discuss the tax cut, according to White House and business sources.

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Conservative interest groups get similar pressure. When the free-market Club for Growth sent a public letter to the White House to protest White House intervention in GOP primaries for "liberal-leaning Republicans," the group's president, Stephen Moore, picked up the phone at a friend's one evening to receive a screaming tirade from Rove, who had tracked him down. On another occasion when Moore objected to a Bush policy, Rove called Richard Gilder, the Club for Growth's chairman and a major contributor, to protest.

"I think this monomaniacal call for loyalty is unhealthy," Moore said. "It's dangerous to declare anybody who crosses you an enemy for life. It's shortsighted." Leaders of three other conservative groups report that their objections to Bush policies have been followed by snubs and, in at least one case, phone calls suggesting the replacement of a critical scholar. "They want sycophants rather than allies," said the head of one think tank.

Corporations are coming under increasing pressure not just to back Bush, but to hire his allies to represent them in meetings with Republicans. As part of the "K Street Project," top GOP officials, lawmakers and lobbyists track the political affiliation and contributions of people seeking lobbying jobs.

In a private meeting last week, chief executives from several leading technology firms told Rep. Calvin M. Dooley (Calif.) and other moderate Democrats that they were under heavy pressure to back the Bush tax plan, even though many of them had reservations about it. "There is a perception among some business interests there could be retribution if you don't play ball on almost every issue that comes up," Dooley said.