It wasn't long ago that Jadoo—which gets its name from the Hindi word for magic—was doing business in a three-car garage next to a chicken coop outside Sacramento. Jadoo's president, Larry Bawden, 45, learned about fuel-cell technology at Aerojet, based in Sacramento, where he worked as director of fuel-cell products. In 1995, Aerojet sold off his unit, and Bawden left with a golden parachute. Embarking on an around-the-world boat trip with his wife, he got as far as Australia before some former colleagues called. They persuaded him to return to become a vice president at a fuel-cell company they were starting called PowerTek. They'd soon lined up a huge customer—the energy giant Enron—but unfortunately it was about to collapse.

Good timing is everything in business. And fortunately for Bawden and two other colleagues at PowerTek, their point person at Enron, Jon [sic] Berger, was ready for a career move. They recruited him to join them in launching Jadoo in November 2001, just as he was starting at Harvard. After helping them write a business plan, Berger asked a classmate to critique it. The student was impressed enough to invest $200,000. The co-founders and four other employees put in more than $100,000. In the meantime Berger began approaching East Coast investors.

It didn't take long for Jadoo to attract interest from some major players. Among them was Sinclair Broadcasting Group, which owns 62 local news stations in the U.S.; it was the lead investor in a $5 million round of financing last year. But Jadoo's biggest coup came after President George W. Bush touted hydrogen as an alternative to foreign oil in his State of the Union speech last January. Jadoo, which had just released its first product—a long-lasting battery for the surveillance industry—was one of 22 fuel-cell companies invited to Washington to make a presentation to the White House. The others included giants like Ford and Motorola. Afterward, Jadoo was one of only seven firms invited to give one-on-one presentations to the President. The startup got some unexpected free publicity when Bush held a TV camera using one of Jadoo's lightweight fuel cells on his shoulder as media photographers captured the moment. Jadoo plans to begin selling such batteries to the broadcast market early next year.

Mr. Berger has over eight years of experience in the energy industry, during which he managed energy trading books for Enron Corporation and initiated development of the new Enron Premium Power Division. As a Manager, he made the previously unprofitable southeast short term trading operation for the Enron East Power Trading Division profitable by approximately $30 million over a two year period. Under his management, the southeast short term trading operation successfully administered the largest long-term customer deal in the industry, and increased the average daily volume in the southeast trading hub by ten times the former volume. Mr. Berger also managed the Enron Hourly Trading Desk, and operated a utility system in the southeastern United States. At Enron Energy Services he led and developed Enron's corporate strategy for new energy technologies and energy reliability financial products. In addition, Mr. Berger spearheaded development, investment, and partnership opportunities in fuel cell technologies.

During 2002 and 2003, Mr. Berger served as an advisor to the Federal Energy Regulatory Commission where he drafted governance guidelines for the Regional Transmission Organizations and served as an advisor to the drafters of the Standard Market Design regulatory document that is currently before the United States Congress. He also advised the Commission on distributed generation, demand response, information gathering and application issues, investigations, and trade clearing/credit issues in the North American energy markets.