Goalposts
Kevin Drum thinks that if Democrats dial back the liberal hectoring, we will get more votes from Middle Americans who aren't extremists but who feel that we are too extreme:
They're the ones who are uncomfortable with homosexuality, but understand that a steadily increasing acceptance of gay rights is probably inevitable. They don't want to ban abortion, but feel like it's common sense to require parental notification. And they're ready to agree that we need to do something about global warming, but that doesn't mean they take kindly to thinly veiled accusations that they're personally responsible for it just because they drive an SUV or eat a Big Mac.
I can't help but point out that the president just ran an entire campaign portraying Massachusetts as being some kind of foreign country so perhaps this cultural discomfort might be laid at the feet of the Republicans as much as the Democrats. I'm not exactly feeling the love from people who insist that Democrats aren't Americans or that we are all traitors or that we are now "neutered" by this election and should be a lot more docile, like farm animals. That stuff isn't coming from religious extremists, it's coming from the mainstream leadership of the Republican party.
I'm not sure who these hectoring liberals are who get under the heartland's skin with accusations about Big Macs, but I don't think it was John Kerry. John Kerry didn't run on disallowing parental notification laws or gay marriage. In fact, he specifically endorsed the former and ruled out the latter. He jettisoned gun control from the debate altogether. He went to church, talked about faith, and from all acounts he really is a sincere Catholic. The party had long since abandoned prison rehabilitation, the death penalty and welfare. Partial birth abortion has been outlawed. I'm not sure where we can go with this global warming issue if people aren't willing to hear that driving an SUV is contributing to the problem unless we can talk about international agreements, which seems to be out also. Maybe the Dems should just let that one go too.
Be that as it may, the Republicans just won 51% and they say it's because they don't like our values, so we have no choice but to recognise that and talk about it. It's not the first time. This is what the DLC acknowledged back in the 1980's and changing position on the death penalty and welfare is what helped get Clinton elected (with a big assist from Ross Perot and a painful recession.)
Unfortunately, Clinton never got 50% in either election. And once in office he was tortured endlessly by the GOP, and lost the congress long before Monica bared her thong. He was an effective president anyway and I don't quarrel with his legacy. His political skills, however, didn't have as much to do with his ability to attract a majority, which he never did, but rather his ability to survive a constant political assault once in office.
This values debate has shown itself to be extremely useful to the GOP for decades and they are very adept at moving the goalposts when it's necessary. (Remember, they were the ones who kept saying "you can't legislate morality" during the civil rights era.) No matter how much we move to the right or adapt our positions on things like parental notification and gay marriage and the rest, there will always be another wedge issue there to exploit and convince the heartland that we liberals are trying to shove our immorality into their lives against their will. And that's because it isn't about values at all. It's about politics. The Republicans have identified themselves as the party of the heartland tribe very effectively by pitting themselves against the enemy tribe ---the Democratic liberal elite, as they define it. And they have a very effective machine that spreads that word.
Last time Gore allegedly lost because he was in the pocket of the liberal elites in the cities who want to ban guns. This time Kerry spent half the campaign toting a shotgun and allegedly lost because the liberal elite wants to legalize gay marriage. In years gone by it was gays in the millitary or welfare queens or draft dodgers or bra burners or whatever. It's always something. Always.
The reason the heartland rejected John Kerry has absolutely nothing to do with what he actually believed or said. He could have adopted George W. Bush's platform in its entirety and he would have been portrayed and believed to be some kind of an alien being descending upon the heartland like an invader from an enemy land. This has been one of the great successes of a 30 year political realignment that is settling into what can only be seen as a cold civil war. We won't resolve it by continually trying to adjust piecemeal on values issues. We aren't winning by doing that any more than we were winning by running on social issues or the nuclear freeze in the 1980's.
That has been tried. We need a new, more modern approach altogether.
I might suggest that one of the things we begin to do is expose the hypocrisies of the Republican party. These decent, reasonable heartlanders might not be able to see liberals as being decent and reasonable but perhaps they could have their eyes opened by the cosmopolitan decadence of their own political leaders. Sometimes people have to be shaken out of their secure assumptions about their own tribe before they can see the merits of another.
Instead of running lukewarm values campaigns within their frame of social conservatism, perhaps we could run competing values campaigns on all-American libertarian beliefs like "mind your own business" and aim it at government, corporations and religious fanatics alike. Maybe we could shake free some of those western states from their coalition. Talk up the environment as stewardship of the land for hunting and fishing as well as conservation for the future.
But, frankly I believe that the problem will be solved through something much different. The world has changed even if the political bludgeon of values hasn't. I really think politics has morphed into a post modern epistomological relativism that can only be dealt with through sensation and spectacle, not reason --- the subject of many future posts, I imagine.
Update: Here's an interesting article from the Texas Observer about Lakoff and Luntz that touches on what I wrote in the last paragraph:
As long as liberals and progressives insist that having the facts on their side is all that matters, they are doomed to impotence. The next move for the left in the frame war is to accept that it’s okay to cherry-pick reality as long as it conforms to a frame that’s morally acceptable. According to Lakoff, we already do it every day.