... nothing quite compared to H&K's now infamous "baby atrocities" campaign. After convening a number of focus groups to try to figure out which buttons to press to make the public respond, H&K determined that presentations involving the mistreatment of infants, a tactic drawn straight from W.R. Hearst's playbook of the Spanish-American War, got the best reaction. So on October 10, 1990, the Congressional Human Rights Caucus held a hearing on Capitol Hill at which H&K, in coordination with California Democrat Tom Lantos and Illinois Republican John Porter, introduced a 15-year-old Kuwaiti girl named Nayirah. (Purportedly to safeguard against Iraqi reprisals, Nayirah's full name was not disclosed.) Weeping and shaking, the girl described a horrifying scene in Kuwait City. "I volunteered at the al-Addan hospital," she testified. "While I was there I saw the Iraqi soldiers coming into the hospital with guns and going into the room where 15 babies were in incubators. They took the babies out of the incubators, took the incubators, and left the babies on the cold floor to die." Allegedly, 312 infants were removed.

The tale got wide circulation, even winding up on the floor of the United Nations Security Council. Before Congress gave the green light to go to war, seven of the main pro-war senators brought up the baby-incubator allegations as a major component of their argument for passing the resolution to unleash the bombers. Ultimately, the motion for war passed by a narrow five-vote margin.

Only later was it discovered that the testimony was untrue. H&K had failed to reveal that Nayirah was not only a member of the Kuwaiti royal family, but also that her father, Saud Nasir al-Sabah, was Kuwait's ambassador to the U.S. H&K had prepped Nayirah in her presentation, according to Harper's publisher John R. MacArthur's book Second Front: Censorship and Propaganda in the Gulf War. Of the seven other witnesses who stepped up to the podium that day, five had been prepped by H&K and had used false names. When human rights organizations investigated later, they could not find that Nayirah had any connection to the hospital. Amnesty International, among those originally duped, eventually issued an embarrassing retraction.