As soon as he got that news, Bartlett sprang into action, and by the time newspaper presses ran that night with the photo, the incident had already been officially reported to state authorities, a fine was paid and Bush had issued an apology. The result: a one-day story that you, in fact, probably never heard before reading this.

The way Bartlett describes the Cheney incident, it took forever to reach anyone with Cheney, and the White House aide discovered to his horror that the hunting party had already been strategizing for 24 hours. They planned to give the story to a Corpus Christi reporter, except that, it being the weekend, no one could find him.

Bartlett finally reached the vice president and urgently presented another option: getting him on the phone with a national press pool to explain the entire incident in his own words ASAP. There was dead silence. Then, the vice president intoned he would handle it his way. Which Cheney did.

The White House typically releases information immediately on incidents involving the president's personal life, such as bike-riding accidents, to avoid the appearance of covering up embarrassments. It is highly unusual, if not unprecedented, for the White House to allow a private citizen serve as its de facto spokesman.

But current and former aides said the White House rarely imposes its practices, especially on press matters, on Cheney. The vice president's office often operates autonomously in a manner that many top White House officials are reluctant to challenge.

In this case, Cheney worked with family members and former aide Mary Matalin on how to handle the fallout of the shooting accident, said a person close to the vice president who demanded anonymity to talk about internal discussions.