Matthews is central to that echo chamber -- at the Ritz, as in the 2008 presidential campaign. He is, in a sense, the carnival barker at the center of it, spewing tiny pellets of chewed nuts across the table while comparing Obama to Mozart and Clinton to Salieri. At one point, Matthews suddenly became hypnotized by a TV over the bar set to a rebroadcast of "Hardball." "Hey, there I am -- it's me," he said, staring at himself on the screen. "It's me."