On June 17, Lara Logan, CBS News' Chief Foreign Correspondent, had this exchange with Jon Stewart:
STEWART: Do you watch the news that we’re watching?
LOGAN: No.
STEWART: …in the United States? Do you see what we’re hearing about the war? So, we might actually know everything?
LOGAN: If I were to watch the news that you hear in the United States—I’d just blow my brains out because it would drive me nuts.
The following night, CBS Evening News spent the first four-and-a-half minutes of its broadcast on star golfer Tiger Woods' injury. (View full clip here.)
This is how anchor Russ Mitchell (filling in for Katie Couric) began this opening story, which accounted for, excluding commercials, nearly one quarter of the night's newscast:
RUSS MITCHELL: Just two days after one of his greatest victories, the season is over for perhaps the biggest name in sports. Tiger Woods, the world's number one golfer, said today he needs reconstructive knee surgery to a pair of torn ligaments. It is a major blow for Woods and for the sport itself.
I contacted CBS and asked them how they not only justified making this their lead story but saw fit to devote nearly a quarter of their broadcast to it.
I received the following statement from Rick Kaplan, Executive Producer of CBS Evening News, who, I was also informed, had a direct hand in making this decision:
“The Tiger Woods injury story was of major importance and we felt we needed to devote time to it as the lead. Tiger is arguably one of the world’s premiere athletes and his career is in some jeopardy with Tiger halting playing the sport for the year. It was certainly the most talked about story of the day, and the biggest story in most national newspapers. Our story contained implications for sports, millions of fans, and many aspects of business; which have by and large been revolutionized by the Tiger Woods phenomenon.”
Click over to Media Bloodhound to see a small sampling of the headlines that existed on that day from the US and around the world. You'll see what excellent editorial judgment that was.