FOR two days last week, many of the men’s bathrooms at the Westin St. Francis Hotel here were turned into women’s bathrooms. The stalls on the second floor were lined with note cards featuring nurturing messages like “You are perfect.” Nearby, women were being dusted with blush and eye shadow, or having the kinks in their necks massaged.
There was a lactation room, child care, and onesies for sale emblazoned with the words “my mom is blogging this.” No doubt they were.
Last weekend, about a thousand bloggers, almost all without the Y chromosome, attended the annual BlogHer conference, which began in 2005 to help female bloggers gain exposure. It has since evolved into a corporate-sponsored Oprah-inflected version of a ’60s consciousness-raising group.
Blogging has come a long way from its modest beginnings. These days, there is money to be made, fame to be earned and influence to be gained. And though women and men are creating blogs in roughly equal numbers, many women at the conference were becoming very Katie Couric about their belief that they are not taken as seriously as their male counterparts at, say, Daily Kos, a political blog site. Nor, they said, were they making much money, even though corporations seem to be making money from them.