The 2008 Twelve Tribes survey, conducted from June-August, also found:
- A massive shift among Latino Protestants is what has fueled the hugely important move of Hispanics to the Democratic Party (more).
- The centrist Tribes – Convertible Catholics, Whitebread Protestants and Moderate Evangelicals – have moved to the left on some social issues but have become more suspicious of government spending programs. Republicans remain strong with these groups (more).
- Much more.
Click here for the McCain-Obama breakdown, the full survey results, the methodology or Steven Waldman's full analysis.
Based on the new Twelve Tribes study, there are three groups that hover in the middle: Whitebread Protestant, Moderate Evangelicals and Convertible Catholics. In some ways, they're ripe targets for the Democrats in 2008: All of them have turned against the Iraq war, all of them care more about the economy than they used to, and two of them (Moderate Evangelicals and Convertible Catholics) have become more pro choice and more pro gay marriage.
However, all three have actually moved to the right on the critical issue of whether to have more government services. That would indicate that economic anxiety has led them to be more suspicious that bigger government would hurt rather than help them. Obama's emphasis on tax cuts and McCain's emphasis on cutting spending both would appeal to these groups.
In the survey, conducted by Prof. John Green of the University of Akron, respondents were asked whether they wanted to have fewer government services "and reduce spending accordingly" or the more services. The percentages saying they wanted fewer services and less spending:
- Convertible Catholics: 2004: 26%, 2008: 38%
- Whitebread Protestants: 2004: 31%, 2008: 37%
- Moderate Evangelicals: 2004: 23%, 2008: 39%
...creates huge opportunity for Barack Obama to win over voters who might otherwise find him too liberal on social issues.
But Democrats can easily misread this data. Many of the swing voters care more about the economy but have not moved to the left in terms of what they want done. For instance, 26% of Convertible Catholics wanted fewer government services; now 38% do. The economic message needs therefore to be one about more jobs and lower taxes, not about more government social programs. There's still a lot of residual suspicion about big government liberalism, possibly even more now than four years ago.