If newspapers die, so does reporting. That's because the majority of reporting originates at newspapers. Online journalism is essentially parasitic. Like most TV news, it derives or follows up on stories that first appeared in print. Former Los Angeles Times editor John Carroll has estimated that 80 percent of all online news originates in print. As a longtime editor of an online journal who has taken part in hundreds of editorial meetings in which story ideas are generated from pieces that appeared in print, that figure strikes me as low.

There's no reason to believe this is going to change. Currently there is no business model that makes online reporting financially viable. From a business perspective, reporting is a loser. There are good financial reasons why the biggest content-driven Web business success story of the last few years, the Huffington Post, does very little original reporting. Reported pieces take a lot of time, cost a lot of money, require specialized skills and don't usually generate as much traffic as an Op-Ed screed, preferably by a celebrity. It takes a facile writer an hour to write an 800-word rant. Very seldom can the best daily reporters and editors produce copy that fast.

But the story is more complicated than that. At the same time that newspapers are dying, blogging and "unofficial" types of journalism continue to expand, grow more sophisticated and take over some (but not all) of the reportorial functions once performed by newspapers. New technologies provide an infinitely more robust feed of raw data to the public, along with the accompanying range of filtering, interpreting and commenting mechanisms that the Internet excels in generating.

As these developments expand, our knowledge of the world will become much less broad. Document-based reporting and academic-style research will increasingly replace face-to-face reporting. And the ideal of journalistic objectivity and fairness will increasingly crumble, to be replaced by more tendentious and opinionated reports.

Clearly, the main cause of the crisis is structural/technological shifts in the media and economic landscape. But a small number of news organizations are actually well-positioned, in principle, to benefit over the long run from these changes. Papers like The New York Times and The Wall Street Journal and The Washington Post have strong brands and the possibility of becoming national news organizations that partially fill the space left empty by the receding metro dailies in Detroit, Seattle, San Francisco and elsewhere. But The Washington Post, by standing behind the claim that up is down if George Will says that is is, is pissing that brand away. Rather than complaining to me, people who work at, or care about, The Washington Post need to complain to Fred Hiatt and ensure that something gets done.

Meanwhile, one of the Post’s main competitors in the world of papers with potential to attract a national audience is The New York Times. So faced with a humiliating abrogation of basic responsibilities by its competitor, does the Times take the opportunity to pour some salt in the wounds? No! Instead, out comes Andrew Revkin with a false equivalence article painting Will with the same brush as Al Gore. Will’s sin is to say that the world is not getting warmer when, in fact, it is. Gore’s sin was to say that warming is happening (it is) and to illustrate the problems with this trend by referring to a chart that Revkin deems unduly alarmist but that Gore found in The New York Times. Hm.

Hiatt insists Will's entitled to his opinion about the global warming facts because those facts are just too complicated--too unknowable--and who the hell are readers to claim otherwise? Hiatt told CJR:

"If you want to start telling me that columnists can’t make inferences which you disagree with—and, you know, they want to run a campaign online to pressure newspapers into suppressing minority views on this subject—I think that’s really inappropriate. It may well be that he is drawing inferences from data that most scientists reject — so, you know, fine, I welcome anyone to make that point. But don’t make it by suggesting that George Will shouldn’t be allowed to make the contrary point. Debate him."

That sound you hear is Hiatt digging the Post an even deeper and more embarrassing hole.

I have two favorite parts. The first was Hiatt's insistence that Will has every right to draw inference--to make claims of fact in his column--based on data that most scientists reject. Good Lord, what is Will not allowed to do in a Post column? And does the Op-Ed page maintain any guidelines?

And second, I chuckled when Hiatt insisted that if people disagree with Will's published falsehoods, they shouldn't try to pressure the paper to publish corrections, they should, y'know, "debate him." Right, because Will and Post editors have been so open and willing to address--to debate--the controversy.