For $25,000 to $250,000, The Washington Post has offered lobbyists and association executives off-the-record, nonconfrontational access to "those powerful few": Obama administration officials, members of Congress, and — at first — even the paper’s own reporters and editors.

The astonishing offer was detailed in a flier circulated Wednesday to a health care lobbyist, who provided it to a reporter because the lobbyist said he felt it was a conflict for the paper to charge for access to, as the flier says, its “health care reporting and editorial staff."

With the newsroom in an uproar after POLITICO reported the solicitation, Executive Editor Marcus Brauchli said in a staffwide e-mail that the newsroom would not participate in the first of the planned events — a dinner scheduled July 21 at the home of Publisher and Chief Executive Officer Katharine Weymouth.

The offer — which essentially turns a news organization into a facilitator for private lobbyist-official encounters — was a new sign of the lengths to which news organizations will go to find revenue at a time when most newspapers are struggling for survival.

"Absolutely, I'm disappointed," Weymouth, the chief executive of Washington Post Media, said in an interview. "This should never have happened. The fliers got out and weren't vetted. They didn't represent at all what we were attempting to do. We're not going to do any dinners that would impugn the integrity of the newsroom."