Mr. Mackey, I'm not sure if you understand who it is that shops at your organic grocery chain: a lot of progressives, vegetarians, professional and amateur athletes, and others who care so much about the environment and what they eat that they're still willing to shell out three bucks for an organic orange, even in the midst of the worst recession in sixty years. I was proud WFMI was based in my hometown of Austin, and defended it against most of the conservatives I knew growing up there, many of whom still hold your entire business in utter contempt. Some of them ridiculed me for shopping at Whole Foods, with all the "tree huggers and granola eaters and hippies" who, incidentally, made you a millionaire.

Mr. Mackey, you just shat all over your best customers.