Glenn Beck gave testimony at CPAC and basically told everyone that the basic problem with Americans today is that they haven't suffered enough and they fail to blame the right people for their suffering. Basically, he described a country that needs to "hit bottom" and them exterminate the vermin that put it there. The vermin, in this case, are progressives.
Obviously, this is not a new approach. But it may be the first time that someone has used the vernacular of the recovery movement to do it. It's quite clever.