The specific disinformation technique in play is one I call "mirror image" (or, when I’m in a Star Trek mood, "Spock with a beard"). It consists of charging the opposing side (i.e. the enemies of the people) with doing exactly what you yourself have been accused of doing, typically with a hell of a lot more justification.
"Mirror image" was Rove’s standard response on those relatively rare occasions when the Bush White House seemed to be losing control of the media narrative.
Thus, when Richard Clarke blew the whistle on the Bush White House sleepwalking past the CIA’s warnings about Al Qaeda in the summer of 2001, the White House quickly constructed a competing story line in which Clarke himself was the official responsible for flubbing the response.
Likewise, when the Democrats began making noises in early 2004 about using Bush’s somewhat, er, questionable, accounts of his National Guard service against him, the Republicans quickly rolled out counterclaims that John Kerry had lied about his war record.
But the example I recall most clearly came during the Valerie Plame investigation, when Fox News suddenly tried to argue that Rove was the aggrieved whistleblower, and Joe Wilson and his wife where the sleazy insiders who had leaked classified information:
Rove warned [a reporter] away from the idea that Wilson's trip had been authorized by CIA Director George Tenet or Vice President Dick Cheney. "He gave proper guidance to a reporter who got disinformation in a leak" meant to assign responsibility to Cheney, former Bush aide Ed Rogers told FOX News.
When people say they hate partisanship, this is what they hate. It's not that one side is passing legislation they don't like or that one side has values with which they disagree. It's this "mirroring" which is confusing and uncomfortable. They can't tell who's telling the truth or which side is right because both sides sound like they are saying the same things --- and they are.Me, above:
"The goal is to confront the public with two sides hurling identical charges at each other -- the better to convince them that it's just another partisan mudfight and who the hell knows...anyway."
The New York Times, tonight:
Accusations Fly Between Parties Over Threats and Vandalism
Eric Cantor, in my imagination:
"Mission accomplished, baby. Mission accomplished."