The found RNC donor memo is most interesting in the fact that they are evidently now so dependent on small donors and understand very well what they have to do to appeal to them:
The small donors who are the targets of direct marketing are described under the heading “Visceral Giving.” Their motivations are listed as “fear;” “Extreme negative feelings toward existing Administration;” and “Reactionary.”
What the message should be:
"Save the country from trending toward Socialism!”
How to illustrate it:
One page, headed “The Evil Empire,” pictures Obama as the Joker from Batman, while House Speaker Nancy Pelosi and Senate Majority Leaders Harry Reid are depicted as Cruella DeVille and Scooby Doo, respectively.
And at whom they should aim it:
And there you have the subtext for the whole damned thing.
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