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Hullabaloo
Sunday, May 16, 2010
Spocko And Rupert
by digby
Somebody let in the riff-raff:Last week I called up Rupert Murdoch, the CEO of NewsCorp (NWS)and asked him a question during his quarterly conference call."I know that you don’t break out revenue numbers for Fox News beyond the top line, but with 81 advertisers leaving the Glenn Beck show following the Color of Change action, the show now seems limited to in house ads and gold ads. Do you have a time frame for how long Fox will subsidize the show until it to starts to generate revenue in line with its ratings? "
Here was Rupert Murdoch’s response:
"It’s not subsidizing the show at all. And it’s giving a terrific kick off to the whole evening schedule. It has plenty of advertising, and those advertisers you talk about, I don’t think there is anything like that number, but if there were they are on other shows."
The exchange got picked up, but nobody thought to fact check ole Rupert. Read on for Spocko's bigger question for the media in all this.
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digby 5/16/2010 10:00:00 AM
