Loving the NRA: How everyone stopped worrying and learned to love guns

THE FLORIDA LAW MADE INFAMOUS this spring by the killing of unarmed teenager Trayvon Martin was conceived during the epic hurricane season of 2004. That November, 77-year-old James Workman moved his family into an RV outside Pensacola after Hurricane Ivan peeled back the roof of their house. One night a stranger tried to force his way into the trailer, and Workman killed him with two shots from a .38 revolver. The stranger turned out to be a disoriented temporary worker for the Federal Emergency Management Agency who was checking for looters and distressed homeowners. Workman was never arrested, but three months went by before authorities cleared him of wrongdoing.

That was three months too long for Dennis Baxley, a veteran Republican representative in Florida's state Legislature. Four hurricanes had hit the state that year, and there was fear about widespread looting (though little took place). In Baxley's view, Floridians who defended themselves or their property with lethal force shouldn't have had to worry about legal repercussions. Baxley, a National Rifle Association (NRA) member and owner of a prosperous funeral business, teamed up with then-GOP state Sen. Durell Peaden to propose what would become known as Stand Your Ground, the self-defense doctrine essentially permitting anyone feeling threatened in a confrontation to shoot their way out.

Or at least that's the popular version of how the law was born. In fact, its genesis traces back to powerful NRA lobbyists and the American Legislative Exchange Council (ALEC), a right-wing policy group. And the law's rapid spread—it now exists in various forms in 25 states—reflects the success of a coordinated strategy, cultivated in Florida, to roll back gun control laws everywhere.

In April, a Reuters/Ipsos poll found that the National Rifle Association was viewed favorably by 68% of Americans, and unfavorably by 32%. Unlike most polls, the Reuters poll apparently did not allow “unsure” or “undecided” as a choice. In each of the demographics which the poll provided–Republicans, Democrats, independents, whites, and blacks–the NRA was viewed favorably by at least 55%.

A 2005 Gallup Poll had found a 60/34 favorable/unfavorable view of the NRA. Previous Gallup results were 52/39 (May 2000), 51/39 (April 2000), 51/40 (April 1999, right after the Columbine High School murders), 42/51 (June 1995), and 55/32 (March 1993)[...]
There are many causes for the evolution, but it seems plausible that at least part of the cause has been the increasing effectiveness of the NRA itself. To the extent that the NRA has convinced some Americans that handguns in the right hands are beneficial, then those Americans may have become more likely to view the NRA favorably. To the extent that popular NRA spokesmen (such as three-term NRA President Charlton Heston) or popular NRA programs (such as Eddie Eagle Gun Safety) have made some Americans view the NRA favorably, some of those Americans may have become less inclined to support handgun prohibition.

Because the NRA has (despite some fierce criticisms by Republicans, including in 2010) continued to support Democrats with good records on the Second Amendment, and to oppose Republicans with bad records, the NRA has avoided the problem of being identified with only a single political party. When an interest group supports only one party, that group will inevitably be viewed unfavorably by most members of the other political party.

And now that even long-time anti-gun advocates such as Hillary Clinton and Charles Schumer have been affirming their support for the Second Amendment individual right, the basic premise with which the NRA is identified has become so widely supported that only politicians in very safe districts dare to dispute it publicly.

Founded in 1871, the NRA views itself as “America’s oldest civil rights organization,” an embodiment of American freedom values. These days, it seems that most Americans tend to agree.