Confronting a high-profile attack on its fizzy products, the American soft-drink industry is beginning an aggressive campaign to fight New York City’s proposed restrictions on large servings of sugary drinks.
Hoping for a debate about freedom, not fatness...
The beverage association would not disclose its budget for the New York campaign, but Eliot Hoff, a spokesman for the coalition, said it was “prepared to utilize whatever resources are necessary.” [emphasis added]
In short, Big Food will seek to change the subject, specifically by transforming a difficult yet nevertheless quite tractable problem - the obesity epidemic - into sophomore dormitory bullshit.