The Kochs engineer a merger and acquisition of the conservative movement

The billionaire industrialists Charles and David Koch are convening some of the country’s richest Republican donors on Sunday at a resort near Palm Springs, Calif., to raise millions of dollars for efforts to shape the political landscape for years to come.
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The Koch political operation has become among the most dominant forces in American politics, rivaling even the official Republican Party in its ability to shape policy debates and elections. But it’s mostly taken a piecemeal approach, sticking to its sweet spots, while leaving other tasks to outsiders, or ad hoc coalitions of allies.

That’s changing. This year, the Kochs’ close allies are rolling out a new, more integrated approach to politics. That includes wading into Republican primaries for the first time to ensure their ideal candidates end up on the ticket, and also centralizing control of their network to limit headache-inducing freelancing by affiliated operatives.

The shift is best illustrated in the expansion of three pieces of the Koch political network expected to be showcased or represented at the three-day meeting in Palm Springs, whose evolving roles were described to POLITICO by several sources.

• Center for Shared Services: a nonprofit recruiter and administrative support team for other Koch-backed groups, which provides assistance with everything from scouting office space to accounting to furniture and security.

• Freedom Partners: a nonprofit hub that doled out $236 million in 2012 to an array of conservative nonprofits that is now expanding its own operation so that it can fulfill many of the functions of past grantees.

• Aegis Strategic: a political consulting firm started last year by Koch-allied operatives who will recruit, train and support candidates who espouse free-market philosophies like those beloved by the Kochs, and will also work with nonprofit groups in the Koch network, like Freedom Partners, with which it has a contract to provide policy analysis.

The Koch network raised an astounding $400 million in the run-up to 2012, spending much of it assailing President Barack Obama and congressional Democrats. After the Election Day letdown, the Kochs did an in-depth analysis to find out what went wrong and what they could do better. Among the areas identified for improvement were greater investments in grassroots organizing, better use of voter data and more effective appeals to young and Hispanic voters, according to sources.