The Irony of Satire
by digby
Huh:
The Irony of Satire
Political Ideology and the Motivation to See What You Want to See in The Colbert Report
This study investigated biased message processing of political satire in The Colbert Report and the influence of political ideology on perceptions of Stephen Colbert. Results indicate that political ideology influences biased processing of ambiguous political messages and source in late-night comedy. Using data from an experiment (N = 332), we found that individual-level political ideology significantly predicted perceptions of Colbert's political ideology.
Additionally, there was no significant difference between the groups in thinking Colbert was funny, but conservatives were more likely to report that Colbert only pretends to be joking and genuinely meant what he said while liberals were more likely to report that Colbert used satire and was not serious when offering political statements.
Conservatism also significantly predicted perceptions that Colbert disliked liberalism. Finally, a post hoc analysis revealed that perceptions of Colbert's political opinions fully mediated the relationship between political ideology and individual-level opinion.
I think their data set was incomplete ...
By the way, this room was full of people who looked exactly like Dan Snyder probably looked when he saw Colbert's "support" for his racist language. In fact, for all we know, Snyder was there:
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