So about those ratings ...

So about those ratings ...

by digby



















It looks like it didn't pan out all that well for Morning Joe and his BFF last night:

MSNBC's choice to host Donald Trump in an exclusive town hall on Wednesday did not result in a ratings win against competitors CNN or Fox News.

During the 8pm hour, when MSNBC's Trump town hall was up against CNN's GOP town hall (which kicked off with Ben Carson), it was actually Fox News that had the highest total viewers, with 2.3 million, despite the fact that "The O'Reilly Factor" was helmed by a guest host, Eric Bolling. MSNBC's Trump town hall had 1.4 million total viewers, while the first hour of CNN's three-part town hall had 2.05 million viewers.

CNN though, nearly doubled Fox News in the all important demo of 25-54 year-olds, with about 629,000 viewers compared to Fox's 373,000 viewers. MSNBC has 341,000 viewers in the 25-54 demo.

MSNBC scheduled the Trump town hall after CNN announced their two-night town hall, no doubt hoping that the presence of Trump could take a bite out of the competition.

CNN's town hall continued past the 8pm hour with Marco Rubio and Ted Cruz. From 8-11pm, CNN topped Fox and MSNBC with an average of 2.3 million total viewers compared to Fox's 2.1 million viewers and MSNBC's 1.2 million viewers. The network also beat MSNBC and Fox in the demo with 758,000 viewers compared to Fox News' 393,000 and MSNBC's 281,000. CNN will host a second town hall with Trump, Jeb Bush and John Kasich on Thursday, while MSNBC hosts a Democratic town hall with Hillary Clinton and Bernie Sanders.

I'm going to guess that most of Trump's voters had no clue he was appearing on MSNBC last night. And liberals hate him. So it was an odd choice to do this, to say the least. And it looks like it didn't pay off. I mean, more people tuned in to watch Eric Bolling on Fox and Ben Carson on CNN. It doesn't get any worse than that.


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