Her brand is in crisis

Her social media provides, in the progressive parlance her father likely abhors, a safe space. In an election season in which there seems to be no escape from the campaign — where it is difficult, if not impossible, to make it through a 24 hour stretch without reading, thinking, or talking about the election — Ivanka’s pages may well be some of the only internet real estate where November 8th (or 28th, or 35th) is just another day to be a woman who works.

References to the campaign are fleeting, restrained: A picture of the op-ed she wrote for the Wall Street Journal about her father’s plan for working mothers, of Ivanka giving a speech at a campaign event. Though her father’s name appears a few times, like on the sign outside his just-opened Washington, D.C. hotel, his face is scarcely seen, save for a few snapshots from the night he accepted the GOP nomination. For the most part, Ivanka’s color palette skews less republican red and more ballet pink.