The President of the United States Brand

The President of the United States Brand

by digby

















I wrote about Trump doing business out of the White House for Salon today

One of the odder events of 2016’s very odd presidential campaign was Donald Trump’s pilgrimage to an event held by the Republican Hindu Coalition in Edison, New Jersey, during the last weeks of the presidential campaign. It’s not as if he made other forms of outreach to small ethnic or religious minorities, and this appearance seemed particularly obscure for a campaign concentrated on big rallies in battleground states.

Well, we may know the primary reason now. It was revealed over the weekend that the president-elect has been holding Trump Organization business meetings during the transition, and one of his meetings was with Indian developers with whom he has some luxury apartment deals cooking in Mumbai. The New York Times reported:


“We will see a tremendous jump in valuation in terms of the second tower,” said Pranav R. Bhakta, a consultant who helped Mr. Trump’s organization make inroads into the Indian market five years ago. “To say, ‘I have a Trump flat or residence’ — it’s president-elect branded. It’s that recall value. If they didn’t know Trump before, they definitely know him now.”

Somebody close to Trump must understand this isn’t a good look:

Photos of Trump with Real Estate Partners from India are disappearing from view. No worries. We grabbed them. https://t.co/VlcCyldC05 pic.twitter.com/nBdOHXkned
— Eric Lipton (@EricLiptonNYT) November 20, 2016



Now perhaps people think that simply because Trump has business interests in India, or any of the other countries in which the Trump Organization is involved, that won’t factor into his official decision-making as president. But at least until now our elected officials have been held to a higher standard. They put companies or investments in a blind trust, or sold their businesses and converted their holdings into cash or generic financial investments. The reasons are obvious. Presidents normally strive to be seen as honest by the people who elected them, and also to make it clear to foreign governments that they are not putting their own interests above their country.

Trump has said in the past that he “couldn’t care less” about his business once he’s making America great again, so he will undoubtedly announce at some point that he’s stepping away from his company and letting his children take the reins. As if that made a difference. After this past week, every foreign visitor will know who to talk to about “president-branded” properties: Trump’s kids.

Last week, you’ll recall, he was said to request top-secret clearances for Eric Trump, Donald Trump Jr., Ivanka Trump and her husband, Jared Kushner. (Trump later denied this, but the word was already out that the kids are in the inner circle.) They were already official members of the transition team, and Kushner is reportedly being considered for an official role in the White House.

Meetings such as the one Ivanka Trump attended with the Japanese prime minister last week would be noteworthy simply for the inappropriateness of such high-level contact without any formal preparation or supervision. But Ivanka is also an executive vice president of the Trump Organization. Her presence says clearly to all foreign business interests that she is involved at the highest levels, trusted by her father with both the business of the family and business of the United States.

Just as those pictures of Indian businessmen meeting with Trump and the three Trump scions were published and then withdrawn, so too was the picture of Ivanka at the meeting with the Japanese premier. If one were a a cynic one might even think they meant for them to be seen around the world, which they were, before the family was forced to take this operation behind closed doors.


It was also revealed that people who want to work with Trump both as a businessman and a president are staying at his new Washington hotel, spending money freely in an apparent attempt to curry favor with the new president. This story in the Washington Post sounds like something written about a tinpot dictator in a developing country:


Guests at the Trump hotel have begun parking themselves in the lobby, ordering expensive cocktails, hoping to see one of the Trump family members or the latest Cabinet pick. One foreign official hoped Trump, famous for the personal interest he takes in his businesses, might check the guest logs himself. But several expressed concern that spending thousands of dollars on a Trump property could look like an attempt to buy access or favors.

Trump apparently has no such concerns. He’s been holding his transition meetings at the Trump National Golf Club in New Jersey, in what the New York Times called a “Trump-branded, made-for-television spectacle.” All that’s missing is an 800 number at the bottom of the screen so foreign dignitaries and business interests can make their reservations.

The Trump brand is clearly worth a lot more money than it was worth two weeks ago. It’s now the “President of the United States” brand, and Trump and his family are poised to cash in handsomely along with their foreign partners. There are no laws against a president running his international business from the Oval Office, mainly because nobody ever thought a president would so blatantly use the office for personal gain.

The Times quoted ethics lawyers on the subject, who sounded stunned by what they are seeing: “It is unprecedented in modern history,” said Andrew D. Herman, a lawyer who has represented more than a dozen members of Congress in ethics cases. “But this is the new normal.”

I wrote quite a bit during the campaign about Trump’s obvious conflicts of interest, and was surprised that the press never seemed very interested in the subject, particularly since they reported obsessively on Hillary Clinton’s past association with her family’s global charitable foundation while she served as secretary of state.

Since Trump is making absolutely no effort to hide his intentions, the mainstream media is finally paying some attention to this unprecedented transgression of ethical norms. The problem is there’s nothing to be done about it now, not really. The press can keep the spotlight on apparent efforts to influence other people, but Trump goes his own way and there’s little reason to believe he will recognize that he’s committing an ethical breach of massive proportions. Or that he would care if he did.

We can’t say he didn’t warn us. In 2000, Trump told Fortune, “It’s very possible that I could be the first presidential candidate to run and make money on it.” We don’t know how rich Trump really is right now, of course, but we can be pretty sure that he and his family will be a whole lot richer at the end of his term.

Update: I have been apoplectic about this  throughout the campaign especially as I saw the media grinding Clinton to dust over ethics. I knew it would be bad. I had no idea they would be this blatant. But it makes sense. They are putting out the word that the Oval Office is open for business. Promotion is important. They'll take it behind closed doors eventually but the damage will have been done.

Update II: Jesus Christ
For a number of years, Trump and his Argentine partners have been trying to build a major office building in Buenos Aires. The project has been held up by a series of complications tied to financing, importation of building materials and various permitting requirements. 
According to a report out of Argentina, when Argentine President Mauricio Macri called President-Elect Trump to congratulate him on his election, Trump asked Macri to deal with the permitting issues that are currently holding up the project. 
This comes from one of Argentina's most prominent journalists, Jorge Lanata, in a recent TV appearance. Lanata is quoted here in La Nacion, one of Argentina's most prestigious dailies. Said Lanata: “Macri called him. This still hasn’t emerged but Trump asked for them to authorize a building he’s constructing in Buenos Aires, it wasn’t just a geopolitical chat." 
(For Spanish speakers, here's the original Spanish we've translated: "Macri llo llamó. Todavía no se contó pero Trump le pidió que autorizaran un edificio que él está construyendo en Buenos Aires, no fue solo una charla geo política.") 
Separately, Trump's business partner on the project, Felipe Yaryura, was there on election night at the Trump celebration in New York City.
Why aren't we hearing about this in the American press? 
Well, remember, no one knew anything about the visit from Trump's Indian business partners until it appeared in the Indian press either. It seems like this is likely happening on many fronts. It's just being hidden from the American press. We only hear about it when it bubbles to the surface in the countries where Trump is pushing his business deals.