They call this "fair and balanced" but it's actually a lie |
U.S. media organizations are locked into such a negative mind-set that they portrayed Donald Trump and Hillary Clinton as equally pernicious and scurrilous pretenders to the presidency. That, at least, is the conclusion of a study by Thomas E. Patterson in the fourth of his series of studies on media coverage of the presidential campaign for the Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy.
“False equivalencies abound in today’s reporting,” writes Patterson. “When journalists can’t, or won’t, distinguish between allegations directed at the Trump Foundation and those directed at the Clinton Foundation, there’s something seriously amiss. And false equivalencies are developing on a grand scale as a result of relentlessly negative news. If everything and everyone is portrayed negatively, there’s a leveling effect that opens the door to charlatans.”
The reporter's job is to "comfort the afflicted and afflict the comfortable" — a credo that, humorously, was originally written as a smear of the self-righteous nature of journalists. And so the justification for going after a public figure increases in proportion to his or her stature. The bigger the figure, the looser the restraints.
After a quarter of a century on the national stage, there's no more comfortable political figure to afflict than Hillary Clinton. And she's in for a lot of affliction over the next year and half.
That's generally a good way for reporters to go about their business. After all, the more power a person wants in our republic, the more voters should know about her or him. But it's also an essential frame for thinking about the long-toxic relationship between the Clintons and the media, why the coverage of Hillary Clinton differs from coverage of other candidates for the presidency, and whether that difference encourages distortions that will ultimately affect the presidential race.
The Clinton rules are driven by reporters' and editors' desire to score the ultimate prize in contemporary journalism: the scoop that brings down Hillary Clinton and her family's political empire. At least in that way, Republicans and the media have a common interest.
I understand these dynamics well, having co-written a book that demonstrated how Bill and Hillary Clinton used Hillary's time at State to build the family political operation and set up for their fourth presidential campaign. That is to say, I've done a lot of research about the Clintons' relationship with the media, and experienced it firsthand. As an author, I felt that I owed it to myself and the reader to report, investigate, and write with the same mix of curiosity, skepticism, rigor, and compassion that I would use with any other subject. I wanted to sell books, of course. But the easier way to do that — proven over time — is to write as though the Clintons are the purest form of evil. The same holds for daily reporting. Want to drive traffic to a website? Write something nasty about a Clinton, particularly Hillary.
As a reporter, I get sucked into playing by the Clinton rules. This is what I've seen in my colleagues, and in myself.