So what's Stone up to? Fortunately, he laid the whole scheme out to The Weekly Standard.
It's this simple: it's all about the group's acronym, which, used in conjunction with Hillary Clinton, is supposed to be irresistibly humorous. That is the beginning and the end of it. The group will not be running ads in any form and will not be making any robocalls. They'll be making T-shirts. That's it. You can buy them for $25 on their website:
In addition to this website being blast-emailed to hundreds of thousands of addresses that Stone and [another GOP operative] have accumulated over the years (working off over 170 different email lists of everyone from opinion-makers to political activists to industry associations), Stone is counting on T-shirt sales to further serve as "billboard education." He figures the whole thing will end up taking on a viral nature, thanks to the yuks factor....
"The more people go to the site, the more people buy the T-shirts," Stone explains.... "The more people buy the T-shirts, the more people wear the T-shirts. The more people wear the T-shirts, the more people are educated. Consequently, our mission has been achieved." Though neither the word itself nor even the acronym is ever mentioned, "it's one-word education. That's our mission. No issues. No policy groups. No position papers. This is a simple committee with an unfortunate acronym...."
...The Standard explains that Stone is "trying to tap into deep-seated sentiments about Clinton that pundits and rival candidates can't articulate."