Beck repeatedly called attention to Jones's past comments and affiliations without mentioning that he was also the co-founder of ColorOfChange, the African-American activist group leading a boycott against the Fox host. Even before the boycott, Beck mentioned Jones twice on his radio show and twice on television, but his criticism intensified considerably as dozens of companies agreed to cease running ads on his Fox show. (The boycott started after Beck called Obama "a racist" on Fox & Friends).Very "wise" yes.
It was a wise strategy in making the story less about Beck vs. ColorOfChange, and instead focusing the attention — with the help of fans online — to Jones (and his role in the Obama White House). Beck mentioned Jones on 14 episodes, according to the Washington Independent's Dave Weigel, while also railing against him on "The O'Reilly Factor."