HOME



Digby's Hullabaloo
2801 Ocean Park Blvd.
Box 157
Santa Monica, Ca 90405



Facebook: Digby Parton

Twitter:
@digby56
@Gaius_Publius
@BloggersRUs (Tom Sullivan)
@spockosbrain



emails:
Digby:
thedigbyblog at gmail
Dennis:
satniteflix at gmail
Gaius:
publius.gaius at gmail
Tom:
tpostsully at gmail
Spocko:
Spockosbrain at gmail
tristero:
Richardein at me.com








Infomania

Salon
Buzzflash
Mother Jones
Raw Story
Huffington Post
Slate
Crooks and Liars
American Prospect
New Republic


Denofcinema.com: Saturday Night at the Movies by Dennis Hartley review archive

January 2003 February 2003 March 2003 April 2003 May 2003 June 2003 July 2003 August 2003 September 2003 October 2003 November 2003 December 2003 January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008 November 2008 December 2008 January 2009 February 2009 March 2009 April 2009 May 2009 June 2009 July 2009 August 2009 September 2009 October 2009 November 2009 December 2009 January 2010 February 2010 March 2010 April 2010 May 2010 June 2010 July 2010 August 2010 September 2010 October 2010 November 2010 December 2010 January 2011 February 2011 March 2011 April 2011 May 2011 June 2011 July 2011 August 2011 September 2011 October 2011 November 2011 December 2011 January 2012 February 2012 March 2012 April 2012 May 2012 June 2012 July 2012 August 2012 September 2012 October 2012 November 2012 December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 May 2014 June 2014 July 2014 August 2014 September 2014 October 2014 November 2014 December 2014 January 2015 February 2015 March 2015 April 2015 May 2015 June 2015 July 2015 August 2015 September 2015 October 2015 November 2015 December 2015 January 2016 February 2016 March 2016 April 2016 May 2016 June 2016 July 2016 August 2016 September 2016 October 2016 November 2016 December 2016 January 2017 February 2017 March 2017 April 2017 May 2017 June 2017 July 2017 August 2017 September 2017 October 2017 November 2017 December 2017 January 2018 February 2018 March 2018 April 2018 May 2018 June 2018 July 2018 August 2018 September 2018 October 2018 November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019 October 2019


 

This page is powered by Blogger. Isn't yours?

Hullabaloo


Thursday, September 27, 2012

 
Doesn't every teenager drive a BMW convertible?

by David Atkins

Larissa Faw, Forbes Contributor, and the latest exhibit of elite wealth bubble cluelessness, attacks the Millennial generation for having too high expectations of motor vehicles. After all, she and her friends wouldn't touch anything less than a BMW and a convertible for their 16th birthday.

Today's teens and Millennials are often called the entitled generation for a reason. They expect to drive their very own fully-loaded luxury vehicle with retractable roof and multi-speaker audio system. If they can’t have their specific dream car, then they don’t want anything and won’t waste time getting a driver’s license. Past generations of young drivers, by comparison, were satisfied with any piece of metal that moved.

My brother and I, like many other Millennials, weren’t willing to downgrade, compromise, or to be forced to drive a parent’s vehicle. I received my license at age seventeen only after I had my red convertible sitting in the driveway. My brother refused to even look at the driver’s manual until he received his BMW at age eighteen. It is this sense of entitlement that is reshaping how automakers market and develop vehicles to appeal to Millennials. “It’s an entire soup-to-nuts makeover. The old recipe isn’t going to work,” says Hubert.
Cluess, spoiled rich kid has entitlement complex. Therefore everyone in her whole generation must have one. Sharp deduction skills there, and all too typical of the wealth bubble in the country. Still, it's hard to believe that she believes 16-year-olds driving convertibles and BMWs amounts to a generational problem. That goes beyond a bubble mentality to cluelessness on an epic scale.

But beyond that, Faw then goes on to blame Millennials for expecting too much of the cars on the market, insisting that we still care a great deal about cars. Needless to say, that too is wrong.

As someone who has actually done interviews and focus groups with Millennials about cars (unlike Ms. Faw), I can attest that what's actually going on with Millennials and cars is pretty simple: most of us can barely afford one, and especially among urban young adults, many of us would prefer not to have to drive one most of the time if we can afford not to. Having a car available is a good thing and necessary for freedom, but we don't invest ourselves and our identities in our cars. On a personal level, I want a self-driving car yesterday so that I don't have to waste productive time playing the world's most boring and potentially deadly videogame. I'd rather be getting work done on my Droid.

But if we are going to drive a car, we expect it to be as streamlined, efficient and technologically savvy as our electronic devices. We expect it to have the same decent set of "apps" that we have in our pockets every day. We expect it to perform the task of driving down the road decently well. And we expect it not to cost an arm and a leg. What we don't need? Unnecessary size and performance. We expect a car to do its job and not have to think about it so that we can go about living lives more of meaning than of pointless acquisition.

Larissa Faw, spoiled princess at Forbes magazine, takes her own warped, consumerist upbringing and uses it to accuse Millennials of being unrealistic consumers. The reality is that for us, owning a car is less an opportunity than an unfortunate necessity. When we must have one (and we usually must), we want it to work as well as our smartphones.

Perhaps the greatest tragedy for those like Ms. Faw who have grown up insulated from the realities of the rest of us is that they are missing out on the real cultural transformation that is occurring as this generation reacts and adapts to the reality of a future that will create less consumer wealth for them than existed for their parents.

That cultural transformation is a positive one, being among other things a move away from vulgar consumerism and the taking of self-identity from one's material possessions or employment. It's the sort of thing that a convertible-driving writer for Forbes will never fully understand.


.