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Hullabaloo


Monday, May 12, 2014

 
Appealing to the beyotches

by digby

So, evidently the Republican bro party has decided thy need to appeal to the wimminfolk so they're trying a different tack in their advertising: they'going for emotion instead of sheer reason as they usually do. You know, like this famous GOP ad purely designed to make a rational argument:


They're giving in on their usual commitment to pure logic because the beyotches just aren't able to follow. They're "telling stories" now so the ladies can understand politics. That's nice.

But this is truly amazing:

Not only is the content of the ads changing, but so are the places in which they appear. Jim Margolis, a veteran Democratic ad-maker, says it's no longer enough to air an ad on daytime TV, or even the nightly news, to reach women.

"We are using data and analytics to try to determine what are the actual programs that women are watching, Margolis says. "And to try to determine, as well, what are those issues, for that particular group, that are going to be the most resonant, that they're going to find the most compelling."

Wherever women are digitally, Margolis says, political ads will find them. A woman who is a Democratic target voter in a Senate battleground state might see campaign ads all day online.

"When you log on in the morning to check the weather, there's a pretty good chance that somebody is going to be talking to you right there," he says.

Your browsing history can say a lot about you, Margolis says, including your gender, interests and issues that matter to you.

Are you kidding me? They are just now trying to figure out which programs women are watching? And this is the first time they're targeting online based on browser history? WTH?

Note that this is a Democrat saying this. Which explains a lot.


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