Lack of planning on your part
by Tom Sullivan
Nimbleness is something one rarely encounters in Democratic establishment circles. A complaint one hears from local Democrats around the country is their county organization is calcified and resistant to change. The insiders are in control and there is no room for new activists. No matter what the challenge, once a successful pattern is established, that becomes conventional wisdom. Democrats love conventional like a comfortable, old chair. It takes a shock to reset the rules.
Obama's data-driven field campaign from 2008, for example, was earth-shaking. So, when NC Sen. Kay Hagan ran unsuccessfully for reelection in 2014 against Thom Tillis, her campaign tried to replicate it. She was successful, other than losing. It was a solid campaign. But whatever the technical sophistication, an Obama-style campaign needs an Obama-style candidate to inspire the volunteers that make it work. Her campaign might have looked like Obama's, but Hagan did not.
Point is, Democrats will stick with a familiar, winning formula even when it is the wrong model for the situation. I feared last fall that Hillary Clinton would win the presidency using Robby Mook's field plan. It would then become the template for winning for decades when, from our vantage point, it was abysmal. All numbers. No heart. Volunteers here hated it. They found what they were asked to do senseless and a waste of their time. Coordinated campaign staffers here hated it through gritted teeth.
Stanley Greenberg reviewed the Clinton campaign this way:
The campaign relied far too heavily on something that campaign technicians call “data analytics.” This refers to the use of models built from a database of the country’s 200 million–voters, including turnout history and demographic and consumer information, updated daily by an automated poll asking for vote preference to project the election result. But when campaign developments overtake the model’s assumptions, you get surprised by the voters—and this happened repeatedly.Maybe that is just pollster Greenberg grousing about Team Clinton not using more of his services. But what really got Clinton into trouble, Greenberg believes, was not adjusting when adjustment was necessary, and her reason for it (emphasis mine):
Astonishingly, the 2016 Clinton campaign conducted no state polls in the final three weeks of the general election and relied primarily on data analytics to project turnout and the state vote. They paid little attention to qualitative focus groups or feedback from the field, and their brief daily analytics poll didn’t measure which candidate was defining the election or getting people engaged.
The models from the data analytics team led by Elan Kriegel got the Iowa and Michigan primaries badly wrong, with huge consequences for the race. Why were they not then fired? Campaign manager Robbie Mook and the analytics team argued, according to Shattered, that the Sanders vote grew “organically”—turnout was unexpectedly high and new registrants broke against Clinton. Why was that a surprise?The point here is not to criticize Clinton (or Hagan), but a culture within the Democratic Party that regards veteran comrades-in-arms as the go-to advisors, a kind of priesthood, institutions, even when they lose. (Bob Shrum comes to mind.) It is a clubby culture that sticks to the familiar, shuns the new, and listens only to itself. Such a culture tends to stagnate and not grow new leaders within the ranks. There is no room for them at the top.
Campaign chair John Podesta wanted to fire Mook, but Clinton stood by him. She rightly admired previous campaigns in which big data and technology were big winners, yet in 2008 it was the candidate and his appeal more than the technical wizardry that pushed Obama over the top. David Axelrod told me that analytics adds a “great field-goal kicker”—no substitute for a strategy and compelling message.
"I don't get it. When a consultant on the Republican side loses, we take them out and shoot them. You guys — keep hiring them."Martin Longman remarks on the chatter about Nancy Pelosi needing to retire for the good of the party, noting that Pelosi and Jim Clyburn are both seventy-seven-years-old. Steny Hoyer is seventy-eight. But why should she retire? he asks. "[W]hat is Pelosi doing wrong that someone younger would correct?" Where are the leaders ready to step into the shoes of a leader who has been "remarkably effective in nearly every facet of the job"? Longman writes, "If there’s a leader as capable as Pelosi on deck, show me who this person is. I don’t see them."
— Nationally prominent Republican official
"Crashing the Gate," by Jerome Armstrong and Markos Moulitsas Zúniga (2006)
I think the Democratic Party does more than just the party, the country a disservice if the Democrats are only competitive in 16 states and then try to hit a triple bank shot to get that 17th state.
Because even if they elect a president under that scenario, could someone really govern with that kind of mandate? I think a healthy two-party system, a place where the Democrats can be competitive in every state does - is good for the Democrats. But it's also for the Republicans in that it would force the Republican Party more back to the center as well.
What Warner said of the country is true in the states. Democrats might muster enough votes in the cities (if a state has enough cities) to win some statewide races. But if Democrats hope to break the GOP's control in the majority of state legislatures, both at the leadership and the grassroots level they need to start thinking more granularly. They must get beyond triple-bank-shot thinking and do some longer-term party-building and outreach in places they have long ignored. Maybe Democrats will reinvent themselves as a national party in the process.
This isn't about sacrificing the party's soul or its urban base or pursuing voters it can never win. But it is about the math. States legislative and congressional seats are awarded locally, not statewide. U.S. Senate seats are awarded by state, not by population. And in districts and states where Democrats simply have not competed effectively in years, or at least since Howard Dean was the national chairman.
If you don't show up to play, you forfeit.
Election-cycle thinking and lack of transition planning are in part what led Democrats to these straits in the first place, not just in North Carolina, but across the country. The leadership's focus is not on party-building, but on caucus building. The two are not the same. And more of the same is not the way back.
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Request a copy of For The Win, my county-level election mechanics primer, at tom.bluecentury at gmail.