The Trump White House is fighting hard to keep any Mueller witnesses off camera. If I wasn't a polite Vulcan I would scream, "STOP LETTING THEM WIN BY GIVING DON JR. A CLOSED HEARING!"[If my friend, the late great Joel Silberman, were alive I'm sure he would be an adviser to this group. He would explain to them the importance of telling a story with emotional beats, backed up by hard facts, political and legal analysis all topped off with damning video clips. ]
The Captain, Spocko and the late great Joel Silberman discussing ways to show the American people how to take down a penny-ante operator like Trump
I'll admit I'm no expert on Social Media but I know a lot about how it has been used and how it can be manipulated by bots to amplify messages. If you read the Mueller report, you would know who the the Russian government controlled Internet Research Agency was and what they did to influence people's opinions. Here's a clip on them from the report.
The ITMFA should hire the American equivalent of the Internet Research Agency to get the impeachment story out. The IRA used actual people pushing a specific message and used bots to amplify them. ITMFA shouldn't hide the use of bots either. Just explain the new battleground, "We are using the same methods and bots as the IRA. It worked for Putin and got us Trump, so we are learning from our enemies." That story alone will educate people on bots and social media manipulation.