by Tom Sullivan
2018 GA governor's race results via Politico.
Stacey Abrams cited her record-breaking 2018 campaign for Georgia governor Monday as evidence the state should be Democrats' ground zero for organizing efforts in 2020. With two U.S. Senate seats on the line and a chance to put Georgia in play in the presidential contest, Abrams writes in a memo issued on Monday, "any less than full investment in Georgia would amount to strategic malpractice."
The 16-page "Abrams Playbook" co-written with former campaign manager Lauren Groh-Wargo rejects the notion that Abrams — who has stated she will not seek a Senate seat in 2020 — is not the only Democrat who might win statewide in Georgia. Building on her strategy for massively expanding the electorate rather than targeting the small pool of “swing voters” or “persuadable voters,” any "aggressive, authentic candidate and campaign" might win in Georgia. And not only in Georgia, Abrams argues, but in any state "poised to take advantage of demographic changes." Those changes include not only people of color but in-migrating whites.
“We do not lose winnable white voters because we engage communities of color” nor "lose urban votes because we campaign in rural areas,” states the memo sent to Democrats' 2020 White House hopefuls and Democratic strategists," the Atlanta Journal-Constitution reports:
The playbook includes charts that outline where Democrats can make gains in 2020, particularly in metro Atlanta counties where hundreds of thousands of African-American voters skipped the midterm. In Fulton alone, it said, an estimated 134,000 registered black voters didn’t cast ballots in 2018."By investing big and investing early in registration, organizing, and turnout, Democrats can further change Georgia’s electorate and maximize turnout among voters of color and Democratic-leaning white voters," Groh-Wargo writes.
Groh-Wargo wrote that the cost of competing in Georgia, where the Abrams campaign and the state party combined to spend $42 million in 2018, is cheaper than other battleground states. She singled out Ohio, where Hillary Clinton lost by 8 points despite a $70 million investment.
.@teamabrams & @GeorgiaDemocrat's Coord. Campaign's awesome staff & vols w/amazing legislative candidates ran an unprecedented grassroots effort that has changed Georgia forever. Here's the rundown of wins (TBD CD7!) and this grassroots campaign by the numbers #gapol #teamabrams pic.twitter.com/gaCQXwIPPf— Lauren Groh-Wargo (@gwlauren) November 17, 2018