Who thinks Donald Trump is a moral leader?

At a mid-August fundraiser in Jackson Hole, Wyo., Ivanka Trump was asked to name the personality traits she inherited most from her parents.

Without much of a pause, Trump told the crowd of roughly 120 high-end donors that her mother gave her an example of how to be a powerful, successful woman.

And her father? He passed onto her his moral compass, she said, according to two event attendees.

The exchange was part of a broader conversation about Ivanka Trump’s life in Washington and the White House during a swanky retreat organized by Republican House Minority Leader Kevin McCarthy in the Wyoming mountains. Her appearance signaled an informal effort by the Trump campaign, family and top aides to woo donors this election cycle by sharing intimate, colorful details about this atypical White House.

The goal: lean on the celebrity status of the sprawling Trump clan, and even well-known aides, to make donors feel like they are part of the show — and deeply committed to winning the president four more seasons.

It also helps to humanize a brash president best known for his prolific tweets, his media-bashing, his boastfulness about his tough negotiating style and his well-worn Apprentice line, “You’re fired.”

Donors from all over the country appear to love the insider take — even if D.C. operatives or Wall Street executives would prefer more concrete insight into the president’s upcoming moves on China tariffs, potential tax cuts or regulatory moves out of agencies.

“As a Trump donor, it is energizing to hear stories about President Trump being personal and engaged on the issues,” said Dan Eberhart, chief executive officer of Canary LLC, a Colorado-based energy company and Trump supporter who has heard colorful stories at other fundraising events. “The media consistently and conspicuously omits any stories of the president being human or personally engaging, so these firsthand accounts really help paint a fuller picture of what’s happening inside the White House.”

“This is a very low-cost way to make a big donor feel special,” said Tammy Vigil, an associate professor of communication at Boston University, who studies political campaigns and persuasion. “The idea is to make people feel like they have the inside scoop. You could think of it as being akin to spending the night in the Lincoln Bedroom, which donors used to get to do.”

“It’s the storytelling that has become the selling point,” Vigil added. “The stories may not actually be accurate, but it still gives people a sense of connectedness.”

During Ivanka Trump’s conversation at the mountain lodge, moderated by former “Entertainment Tonight” host Mary Hart, the president called into the event to say hello and was put on speakerphone. Donors were absolutely delighted, according to four attendees in the room that night.

His message was simple. The crowd was in good hands with his daughter and son-in-law, Jared Kushner, who spoke the following night. Implicit in his brief remarks was the idea that Kushner and Ivanka Trump speak on his behalf, said two attendees — a status the president does not afford to even his top White House aides.